A barebones EV that will cost just USD 20K after a federal tax credit, the newly announced Slate truck — backed by Jeff Bezos — is creating a lot of buzz. Not just for its low price but also for how it challenges automotive norms. Here's how the vehicle aligns with four consumer trends:
SAVINGS BY DESIGN
In a market where economic uncertainty has consumers scrutinizing every purchase, Slate's no-frills approach to affordability is baked in:
💰Molded plastic bodies instead of costly paint jobs
💰 Manual windows and other simplified controls
💰 Bring-your-own-tech philosophy leverages devices people already own
UPGRADIA
The truck's modular design makes for unusual levels of ongoing customization. Drivers can adapt the vehicle to their personal style and changing needs or add more luxury when they've saved up for it:
✨ Transformation from two-seat pickup to five-seat SUV without specialized tools
✨ 100+ 'Slate Attach Points' accommodate a wide range of accessories
✨ Wrap kits starting around USD 500 enable affordable color changes
SECOND LOVE
Slate extends the concept of vehicle longevity by empowering owners to maintain and repair their own trucks:
🔧 A dedicated learning platform called Slate U provides step-by-step videos and tutorials
🔧 DIY-friendly design makes repairs accessible to non-mechanics
🔧 "You'll go from Slate novice to DIY master in no time"
MANUAL MODE
While most auto manufacturers have gone all in on touchscreens and automatic everything, Slate recognizes people are willing to sacrifice a bit of convenience for a lower price and mechanical simplicity:
🤟 Manual windows have an analog charm
🤟 Simplified systems reduce electronic failure points
🤟 Basic design elements favor function over (excessive) tech
What if the future of driving isn't smarter tech, but smarter trade-offs? Slate is betting drivers are ready to swap excess for agency. By stripping away legacy expectations and letting owners build up from zero, Slate speaks to consumers raised on IKEA, Roblox and iPhones with cracked screens — practical, hands-on and unafraid of a little hacking.