Aditi, born in London and raised in India, is now based in Amsterdam, where she studies Econometrics & Data Science at UvA. Working as part of TrendWatching’s Business x AI team, she explores how AI can enhance internal workflows and client-facing innovation. With past projects spanning sustainable agriculture at JioKrishi to blockchain risk at Binance, Aditi is driven by the intersection of data, research, and real-world impact. Off the clock, she enjoys basketball, reading and discovering new places.

Alex, our dynamic Content Intern, excels at spotting and analyzing fresh trends and business opportunities. Born and raised in Germany, Alex is currently honing his skills through a Bachelor’s program in 'Trend Research & Concept Creation in Lifestyle' at Fontys in Tilburg. With a deep passion for art, culture, and music, Alex often spends his leisure time exploring thrift shops or immersing himself in the vibrant offerings of museums, soaking up inspiration. 

Caitlin grew up in London, with Australian roots. She studied at Central Saint Martins and took part in various exhibitions and artist residencies. As a Trend Analyst, Caitlin brings her passion for textiles, research and innovation to the team. With an open mind and a big smile, she is always eager to discover music from around the globe — Brazil and Uganda being her current favourites.

Gaby is our Head of Finance, handling all finances and admin behind the scenes. A true Amsterdammer, born and raised, she’s been in finance management in the arts sector for more than 10 years. Gaby is passionate and committed to contributing to raising diversity and equity in our society, and raising awareness of locally and sustainably sourced food.

Born in Brazil and based in Barcelona, Giulia runs our Business Development, while also coordinating our Events and our Academy activities. She has an M.Sc. in Strategic Design focusing on social innovation and believes that trends are a powerful tool for designing better futures. In her free time, you can find her chasing the sun with Gringo, her Norwegian dog with a Latin soul.

Originally from Ho Chi Minh City, Ivy is pursuing her BA in Media and Information at the University of Amsterdam, with a minor in Computational Communication Science. Her research explores how artists use AI tools like MidJourney and Stable Diffusion to shape visual aesthetics. At TrendWatching, she contributes to AI projects that bridge technical design with user experience. Previously, Ivy interned at JDE Peet’s, where she led a Responsible AI campaign and worked on AI data pipelines. In her spare time, she enjoys experimenting with prompts in generative AI tools.

Jan, from Poland, is pursuing a Master’s in Business Analytics at Erasmus University Rotterdam. At TrendWatching, he develops a recommender system for the Trend Intelligence Platform to enhance user experience. An enthusiast of team sports like football and basketball, Jan also enjoys skiing in winter and sailing on Poland’s Masurian Lakes in summer.

Rachada is our Senior Trend Analyst based in Bangkok, Thailand. She is a seasoned keynote speaker, having headlined events such as Techsauce, the Global Trend Summit, the Brunei Startup Summit, and Braze Singapore. She also leads workshops for organizations like Beiersdorf and Bank of Ayudhaya. Before joining our team, Rachada spent over two decades in marketing leadership at global companies including Unilever, J&J, PepsiCo, and Nestlé Thailand.

Having covered LGBTQ+ issues, travel and lifestyle trends as a writer and editor at The Telegraph and SUITCASE Magazine, Robbie joined TrendWatching after becoming curious about how businesses can build a better tomorrow – one in which profit and purpose harmoniously coexist. When he’s not exploring innovations from his home office in London, Robbie enjoys scoping out the city’s less-obvious running routes.

Rodrigo, from Santiago, Chile, holds a degree in International Business Administration and Data Analytics. Having lived in four countries, and now based in Amsterdam, he brings a global perspective to TrendWatching’s AI team. His current projects include Virtual Humans, Agentic Futures and Liquid Content. In his free time, Rodrigo enjoys exploring new cultures and capturing moments through photography.

Currently pursuing a Master’s in Data Science and Marketing Analytics at Erasmus University Rotterdam, Sojeong brings prior experience as a data scientist in Seoul, where she focused on enhancing customer engagement and retention. At TrendWatching, she contributes to AI projects aimed at delivering meaningful business solutions. Outside of work, Sojeong enjoys cooking and bouldering.

Thodoris, a Greek Data Analyst with a Bachelor’s in Statistics and a Master’s in Applied Data Science, specializes in machine learning and AI. At TrendWatching, he applies his expertise as a Data Analyst Intern to drive impactful solutions. Outside of work, Thodoris enjoys basketball and staying active at the gym, embodying a healthy mind in a healthy body.

Urmi, originally from the US and currently based in the Netherlands, contributes her international perspective as a Digital Marketing Strategist at TrendWatching. In this role, she collaborates closely with our CS and BD colleagues to develop and run brand and marketing campaigns. Beyond work, Urmi is an avid explorer, finding inspiration in activities that connect people and stories, such as camping and knitting her latest creations.