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June - December 2025

AI-Driven Innovation Workshop

Create your next breakthrough & train your team. All within one day.

This is where trend intelligence meets hands-on AI mastery — your team will turn consumer insights into market-ready product, service and campaign concepts — backed by  custom-built AI ideation tools, 32,000+ innovations and 250+ specialized reports, as well as a crew of agents tuned to your goals. Expertly hosted by one of our Senior Analysts.

This is tactical, practical, and future-proof. Your team won’t just leave with working prototypes — they’ll gain the tools, prompts, and confidence to use AI for ideation and innovation on a daily basis.

How's that for ROI on AI, 2025-style?

All yours

Workshop-What-You-Will-Gain

Market-Validated Innovations

Multiple trend-driven innovations, ready to run with — created and tested with synthetic consumers and prioritized by market potential. 

A Solid AI-Innovation System

The AI-powered methodology and a suite of AI agents built specifically for your business, that, moving forward, will let your team compress months of innovation work into days. 

Your New AI Innovation Squad

A team that will feel AI-empowered , trained and ready to unlock their full potential across all your innovation challenges.

Workshop Program (fully customizable)

  • timer-icon 09:30 - 09:45
    Welcome & Meet Your AI Innovation Squad 🤖

    Welcome & Meet Your AI Innovation Squad 🤖arrow-icon

    Kick off with a quick overview of the day and meet your custom AI brainstorming partners, tailored specifically for your business with multiple expert roles.arrow-icon
  • timer-icon 09:45 - 09:55
    Supercharged Trend Intelligence ⚡️

    Supercharged Trend Intelligence ⚡️ arrow-icon

    Learn how our AI-driven methodology identifies emerging opportunities in the Expectation Economy and how to leverage our tools to their fullest potential.arrow-icon
  • timer-icon 09:55 - 10:20
    Innovation Scavenger Hunt 🕵️

    Innovation Scavenger Hunt 🕵️arrow-icon

    Find 15 innovations you wish you’d invented and explain why. Only 5 can be from your own industry. We’ll collect everyone's top finds on a shared board.arrow-icon
  • timer-icon 10:20 - 10:55
    Design Your Innovation Blueprint 🏗️

    Design Your Innovation Blueprint 🏗️arrow-icon

    Transform your discoveries into an actionable Innovation Blueprint spanning Product, Marketing & Customer Experience.arrow-icon

    Quick 15-Minute Break ☕️

  • timer-icon 11.10 - 12.10
    Human vs. AI: Innovation Challenge 🧠🤖

    Human vs. AI: Innovation Challenge 🧠🤖arrow-icon

    Compete and collaborate through 3 ideation rounds. Compare human, AI, and hybrid approaches to identify the strongest concepts with breakthrough potential. To generate ideas, you'll work with out proprietary AI co-pilot.arrow-icon

  • timer-icon 12.10 - 12.30
    Kill Your Product Darlings 🩸

    Kill Your Product Darlings 🩸arrow-icon

    Refine your strongest idea using AI prompts. Prepare it for synthetic user testing with a short description, visual and key feedback questions.arrow-icon

    1-Hour Lunch Break 🥗

  • timer-icon 13:30 - 14:30
    Synthetic User Testing 🧬

    Synthetic User Testing 🧬arrow-icon

    Create targeted personas, deploy your concepts to AI-driven consumer panels, and analyze real-time feedback. Discover how synthetic testing predicts real-world reactions and refine your innovation based on actionable insights.arrow-icon
  • timer-icon 14:30 - 15:15
    Go To Market 🎯

    Go To Market 🎯arrow-icon

    Apply your refined concept to generate distinctive campaign directions that leverage emerging trends. Blend human creativity with our AI-powered CampaignCrafter for maximum impact.arrow-icon
  • timer-icon 14:30 - 15:45
    Optional: Rapid Prototype Development 🛠️

    Optional: Rapid Prototype Development 🛠️arrow-icon

    While campaigns generate, our dev team builds a functional MVP of your concept. You define core flows and visual identity to bring your innovation to life.arrow-icon

    Quick 15-Minute Break 🧃

  • timer-icon 15.30 - 15.45
    Campaign Concept Showdown 🏆

    Campaign Concept Showdown 🏆arrow-icon

    Use AI to visualize 5 campaign concepts — and even generate a short campaign video. Select your final pitch story.arrow-icon
  • timer-icon 15:45 - 16:30
    Pitch Perfect 🎤

    Pitch Perfect 🎤arrow-icon

    Present your concept, campaign, and user insights in 5 minutes. Get live feedback from peers and facilitators. Big reveal moment optional 🎬arrow-icon
  • timer-icon 16:30 - 17:00
    Drinks & Reflection 🍸

    Drinks & Reflection 🍸arrow-icon

    Enjoy drinks, reflect on your experience and decide on next steps.arrow-icon

Practicalities

Workshops-Practicalities-Icon-Who-For
Who is it for?

Whether you’re a strategy team, innovation unit, marketing squad or C-Suite group — if you’re serious about AI-Driven Innovation, this is for you.

For many years, we’ve run ideation experiences and trend-driven sessions for global brands like Mastercard, Google, Marriott and Braze, in over 30 countries. This next evolution builds on everything we’ve learned, and we're keen to share and transfer it all.

Workshops-Practicalities-Icon-Timings&Location
Timings & Location

The AI-Driven Innovation Workshop is available as a half- or full-day experience, tailored to your team’s needs and ambitions. We bring the energy, tools, and agenda — you provide the room.

And while we've got a proven structure ready to go, we’re happy to adapt it to your goals.

Workshops-Practicalities-Icon-Pricing
Pricing

Pricing for the full-day experience, which Includes the complete journey from trend discovery to prototype, testing, and campaign creation, starts at €10,000 / US$11,000.

Pricing for the half-day session starts at €7,500 / US$8,250 

Workshop hosts

Workshops-Host-Erick
Erick is TrendWatching’s Head of AI Innovation, where he leads the development of new AI-driven tools that turn trend data into business breakthroughs. Formerly Content Director and lead of the global Trend Analyst team, he now designs AI architectures and ideation systems that power innovation for clients like Google, Mastercard and Samsung. With a background in concept development and innovation research, Erick brings deep expertise in both strategic foresight and hands-on execution to every workshop.

Erick Smet

Erick Smet

Head of AI Innovation

Erick is TrendWatching’s Head of AI Innovation, where he leads the development of new AI-driven tools that turn trend data into business breakthroughs. Formerly Content Director and lead of the global Trend Analyst team, he now designs AI architectures and ideation systems that power innovation for clients like Google, Mastercard and Samsung. With a background in concept development and innovation research, Erick brings deep expertise in both strategic foresight and hands-on execution to every workshop.
Workshops-Host-Vicki
Vicki is Head of Trends at TrendWatching, where she helps global brands translate emerging shifts into purposeful action. Having delivered 150+ trend keynotes across 30+ cities for clients like Bank of America and Braze, she combines foresight with actionable frameworks. As the lead author of TrendWatching's AI trend publications on embodied AI and the consumer agent economy, Vicki brings sharp foresight and practical application to every session. Based in London, she oversees the Trend Intelligence Platform, ensuring clients successfully apply trends to drive business results.

Vicki Loomes

Vicki Loomes

Head of Trends

Vicki is Head of Trends at TrendWatching, where she helps global brands translate emerging shifts into purposeful action. Having delivered 150+ trend keynotes across 30+ cities for clients like Bank of America and Braze, she combines foresight with actionable frameworks. As the lead author of TrendWatching's AI trend publications on embodied AI and the consumer agent economy, Vicki brings sharp foresight and practical application to every session. Based in London, she oversees the Trend Intelligence Platform, ensuring clients successfully apply trends to drive business results.
Workshops-Host-Liv
Livia is Director of Insights at TrendWatching, where she helps global brands turn cultural shifts into innovation opportunities. With experience across agencies, startups, and consultancies in Europe and Latin America, she leads workshops and strategy sessions in English, Spanish and Portuguese for clients like Warner Media, Mars, and Marriott. She also developed TrendWatching’s flagship course on AI-driven innovation, covering everything from AI-enhanced research and ideation to concept development and prototyping. The course includes an AI avatar facilitator and equips teams with the tools and workflows to integrate AI meaningfully into their innovation process.

Livia Fioretti

Livia Fioretti

Director of Insights

Livia is Director of Insights at TrendWatching, where she helps global brands turn cultural shifts into innovation opportunities. With experience across agencies, startups, and consultancies in Europe and Latin America, she leads workshops and strategy sessions in English, Spanish and Portuguese for clients like Warner Media, Mars, and Marriott. She also developed TrendWatching’s flagship course on AI-driven innovation, covering everything from AI-enhanced research and ideation to concept development and prototyping. The course includes an AI avatar facilitator and equips teams with the tools and workflows to integrate AI meaningfully into their innovation process.
Giulia-Colour-2-1

Ready to go?

Talk to Giulia Bolzan, our Events Coordinator. Your message goes straight into her inbox and will be replied to asap.