Erick is our Head of AI Innovation based in Amsterdam with a knack for bringing consumer trends to life through vibrant storytelling.
Formerly leading TrendWatching's Trend Analyst team as Content Director, he now spearheads our AI initiatives – developing sophisticated prompt architectures that convert consumer insights into actionable innovations across industries.
At the intersection of content strategy and AI implementation, Erick builds systems that analyze consumer and industry data to uncover meaningful patterns for innovation. He guides the transformation of trend insights into diverse business applications, including product concepts, service improvements, marketing campaigns and future scenarios.
Erick has hosted TrendWatching keynotes, webinars and future-focused workshops for audiences around the world. Recently, he presented to the likes of Mastercard, Google, PageGroup and Brookfield Properties.
Watch Erick leverage his signature storytelling approach to explore 2024's most important tech trends and innovations at the Global Trend Summit in Bangkok.
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