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Erick Smet

Head of AI Innovation

Erick is our Head of AI Innovation based in Amsterdam with a knack for bringing consumer trends to life through vibrant storytelling.

Formerly leading TrendWatching's Trend Analyst team as Content Director, he now spearheads our AI initiatives – developing sophisticated prompt architectures that convert consumer insights into actionable innovations across industries. 

At the intersection of content strategy and AI implementation, Erick builds systems that analyze consumer and industry data to uncover meaningful patterns for innovation. He guides the transformation of trend insights into diverse business applications, including product concepts, service improvements, marketing campaigns and future scenarios.

Erick has hosted TrendWatching keynotes, webinars and future-focused workshops for audiences around the world. Recently, he presented to the likes of Mastercard, Google, PageGroup and Brookfield Properties.

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Erick in action

Erick in action

Watch Erick leverage his signature storytelling approach to explore 2024's most important tech trends and innovations at the Global Trend Summit in Bangkok.

Erick Smet - Amsterdam Trend Event 2024
Erick Smet - Amsterdam Trend Event 2024
Erick Smet - Global Trend Summit Bangkok 2023 2023
Erick Smet - Global Trend Summit Bangkok 2023
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Want to involve Erick?

Email Giulia Bolzan, our Events Coordinator. She'll get back to you asap.